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Technological -




Securing premium content anywhere, anytime, on any device NDS

has changed the way people are entertain and inform themselves

worldwide through its pioneering work, delivering the promise

of digital TV - hundreds of channels of quality movies, sports and

entertainment - to tens of millions of people worldwide.

Today, more than 60 operators, including BSkyB, DIRECTV Tata Sky,

HOT, yes, Viasat, Sky Italia, Foxtel, Premiere, Canal +, and Astro

depend on NDS technology.

The company’s VideoGuard Conditional Access and DRM solutions,

used in 80 million active devices, protect $35 billion worth of digital

content, while NDS middleware and DVR technology lead the

market. NDS also supplies interactive games, program guides and


Founded by four people in a tiny Jerusalem apartment in 1988, NDS

has grown to 3600 employees, a thousand of whom work at the R&D

center in Jerusalem – the capital’s largest. NDS is a subsidiary of

News Corporation, publicly traded on NASDAQ (NNDS).

The TV industry is changing and today’s consumers want to be

able to enjoy content anywhere, anytime, on any device. The new

NDS VideoGuard Key will enable more people to access quality

TV programming over TVs and PCs as well as portable and mobile


By combining TV with the power of the Internet, NDS gives viewers

the ability to enjoy content without the traditional obstacles imposed

by politics, race or religion. Thanks to this technology, more people in

more places can enjoy education, culture, sports and entertainment

on more devices.



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Background Policy Papers prepared for the President's Conference

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