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modu changes the rules of the mobile phone industry by introducing

an innovative communication concept, which allows users the

freedom to easily and affordably choose a new phone as often as they

like in order to meet their changing needs, preferences and styles.

modu is the world’s lightest modular mobile phone, supported by a

variety of ecosystem partners. At the heart of the ecosystem is modu

- a tiny, sleek and sophisticated mobile phone. modu can be slipped

into a wide variety of modu jackets - stylish phone enclosures that

transform modu’s appearance according to the user’s taste or need.

modu can also slip into modu mates - consumer electronic devices

that are modu-enabled such as a digital camera, GPS, digital picture

frame, etc. to create an entirely new communication experience.

modu was established in 2007 by Dov Moran and several of his

colleagues from m-systems, a company he founded and sold to

SanDisk in 2006 for $1.6B. Mr. Moran was the founder and CEO

of m-systems, inventors and leaders of the USB flash drive market

(DiskOnKey), FlashDisk (DiskOnChip) and other ground-breaking


Modu’s vision is to bring a fundamental change to the dynamics of the mobile

phone industry. The company is dedicated to developing products,

technologies, a wide ecosystem and business relationships that will

help realize this vision. modu has already developed key relationships

with leading partners and manufacturers and has raised significant

initial funding from a distinguished group of financial institutions and

strategic investors.




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Background Policy Papers prepared for the President's Conference

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